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DG (Dollar General) E10 : $8.49 (As of Apr. 2025)


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What is Dollar General E10?

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Dollar General's adjusted earnings per share data for the three months ended in Apr. 2025 was $1.780. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is $8.49 for the trailing ten years ended in Apr. 2025.

During the past 12 months, Dollar General's average E10 Growth Rate was 2.80% per year. During the past 3 years, the average E10 Growth Rate was 9.40% per year. During the past 5 years, the average E10 Growth Rate was 14.60% per year. During the past 10 years, the average E10 Growth Rate was 18.50% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Dollar General was 27.70% per year. The lowest was -2.30% per year. And the median was 17.30% per year.

As of today (2025-07-08), Dollar General's current stock price is $113.0725. Dollar General's E10 for the quarter that ended in Apr. 2025 was $8.49. Dollar General's Shiller PE Ratio of today is 13.32.

During the past 13 years, the highest Shiller PE Ratio of Dollar General was 46.29. The lowest was 8.19. And the median was 32.67.


Dollar General E10 Historical Data

The historical data trend for Dollar General's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Dollar General E10 Chart

Dollar General Annual Data
Trend Jan16 Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23 Jan24 Jan25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 5.21 6.37 7.48 8.06 8.34

Dollar General Quarterly Data
Jul20 Oct20 Jan21 Apr21 Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 8.26 8.35 8.36 8.34 8.49

Competitive Comparison of Dollar General's E10

For the Discount Stores subindustry, Dollar General's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Dollar General's Shiller PE Ratio Distribution in the Retail - Defensive Industry

For the Retail - Defensive industry and Consumer Defensive sector, Dollar General's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Dollar General's Shiller PE Ratio falls into.


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Dollar General E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Dollar General's adjusted earnings per share data for the three months ended in Apr. 2025 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Apr. 2025 (Change)*Current CPI (Apr. 2025)
=1.78/135.3468*135.3468
=1.780

Current CPI (Apr. 2025) = 135.3468.

Dollar General Quarterly Data

per share eps CPI Adj_EPS
201507 0.950 100.691 1.277
201510 0.860 100.346 1.160
201601 1.300 99.957 1.760
201604 1.030 100.947 1.381
201607 1.080 101.524 1.440
201610 0.840 101.988 1.115
201701 1.490 102.456 1.968
201704 1.020 103.167 1.338
201707 1.080 103.278 1.415
201710 0.930 104.070 1.210
201801 2.630 104.578 3.404
201804 1.360 105.708 1.741
201807 1.520 106.324 1.935
201810 1.260 106.695 1.598
201901 1.840 106.200 2.345
201904 1.480 107.818 1.858
201907 1.650 108.250 2.063
201910 1.420 108.577 1.770
202001 2.100 108.841 2.611
202004 2.560 108.173 3.203
202007 3.120 109.318 3.863
202010 2.310 109.861 2.846
202101 2.620 110.364 3.213
202104 2.820 112.673 3.387
202107 2.690 115.183 3.161
202110 2.080 116.696 2.412
202201 2.570 118.619 2.932
202204 2.410 121.978 2.674
202207 2.980 125.002 3.227
202210 2.330 125.734 2.508
202301 2.960 126.223 3.174
202304 2.340 127.992 2.474
202307 2.130 128.974 2.235
202310 1.260 129.810 1.314
202401 1.830 130.124 1.903
202404 1.650 132.289 1.688
202407 1.700 132.708 1.734
202410 0.890 133.182 0.904
202501 0.870 134.029 0.879
202504 1.780 135.347 1.780

Add all the adjusted EPS together and divide 10 will get our e10.


Dollar General  (NYSE:DG) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Dollar General's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=113.0725/8.49
=13.32

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Dollar General was 46.29. The lowest was 8.19. And the median was 32.67.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Dollar General E10 Related Terms

Thank you for viewing the detailed overview of Dollar General's E10 provided by GuruFocus.com. Please click on the following links to see related term pages.


Dollar General Business Description

Address
100 Mission Ridge, Goodlettsville, TN, USA, 37072
With more than 20,000 locations, Dollar General's banner is nearly ubiquitous across the rural United States. Dollar General serves as a convenient shopping destination for fill-in store trips, with its value proposition most relevant to consumers in small communities with a dearth of shopping options. The retailer operates a frugal store of about 7,500 square feet and primarily offers an assortment of branded and private-label consumable items (80% of net sales) such as paper and cleaning products, packaged food, and health and beauty items at low prices. Dollar General also offers a limited assortment of seasonal merchandise, home products, and apparel. The firm sells most items at a price point of $10 or less.
Executives
Emily C Taylor officer: EVP & Chief Merchandising Ofc 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
Kathleen A Reardon officer: SVP & Chief People Officer 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
Steven R Deckard officer: EVP, Growth & Emerging Mkts 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
Roderick J West officer: EVP, Global Supply Chain 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
Warren F Bryant director 1014 VINE ST, CINCINNATI OH 45202
Ralph Santana director 400 ATLANTIC STREET, SUITE 1500, STAMFORD CT 06901
Carman R Wenkoff officer: EVP & Chief Information Ofc 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
David Rowland director C/O ACCENTURE, 161 N. CLARK STREET, CHICAGO IL 06061
Michael M Calbert director C/O DOLLAR GENERAL CORPORATION, 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
Jeffery Owen officer: EVP, Store Operations C/O KIRKLAND'S, INC., 5310 MARYLAND WAY, BRENTWOOD TN 37027
Todd J Vasos officer: Div. Pres., Chief Merch. Ofc
Ana Maria Chadwick director 3001 SUMMER ST, STAMFORD CT 06926
Kelly Dilts officer: EVP & Chief Financial Officer 6380 ROGERDALE, HOUSTON TX 77072
Timothy I Mcguire director 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
John W Garratt officer: Interim CFO 100 MISSION RIDGE, GOODLETTSVILLE TN 37072