Apple (AAPL) Moat Score : 9/10 (As of Jul. 04, 2025)

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What is Apple Moat Score?

Apple has the Moat Score of 9, which implies that the company might have Wide Moat - Clear and robust wide moat.

Apple has Wide Moat: Apple Inc possesses a robust wide moat due to its strong brand strength, customer loyalty, and significant pricing power. The company's valuable intellectual property, network effects, and consistent innovation further solidify its dominant market position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Apple might have Wide Moat - Clear and robust wide moat.

Competitive Comparison of Apple's Moat Score

For the Consumer Electronics subindustry, Apple's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Apple's Moat Score Distribution in the Hardware Industry

For the Hardware industry and Technology sector, Apple's Moat Score distribution charts can be found below:

* The bar in red indicates where Apple's Moat Score falls into.

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Apple (NAS:AAPL) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score	Moat Level
10	Wide Moat - Exceptionally dominant and durable wide moat
8 - 9	Wide Moat - Clear and robust wide moat
7	Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6	Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5	Narrow Moat - Solid narrow moat
4	Narrow Moat - Discernible but modest moat
1 - 3	No Moat - Very weak/transient advantages
0	No Moat - No discernible moat

Apple Moat Score Related Terms

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Apple Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Hardware » Apple Inc (NAS:AAPL) » Definitions » Moat Score

Comparable Companies

Traded in Other Exchanges

AAPL01:Thailand AAPL:Poland AAPL:Peru AAPL:Mexico AAPL_KZ:Kazakhstan 1AAPL:Italy APCd:UK 0R2V:UK APC8:Germany APC:Germany APC:Germany APC:Germany APC:Germany AAPL:Chile AAPL:Canada AAPL34:Brazil APC:Bulgaria AAPL:Austria AAPL:Argentina

Address

One Apple Park Way, Cupertino, CA, USA, 95014

Website

https://www.apple.com

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

Executives

Chris Kondo	officer: Principal Accounting Officer	1 INFINITE LOOP, CUPERTINO CA 95014
Katherine L. Adams	officer: SVP, General Counsel	APPLE INC., 1 INFINITE LOOP, CUPERTINO CA 95014
Jeffrey E Williams	officer: COO	ONE INFINITE LOOP, CUPERTINO CA 95014
Timothy D Cook	director, officer: Chief Executive Officer	C/O APPLE INC, ONE INFINITE LOOP, CUPERTINO CA 95014
Arthur D Levinson	director	C/O GENENTECH INC, 1 DNA WAY MS 49, SOUTH SAN FRANCISCO CA 94080-4990
Luca Maestri	officer: Senior Vice President, CFO	1 INFINITE LOOP, CUPERTINO CA 95014
Deirdre O'brien	officer: Senior Vice President	ONE APPLE PARK WAY, CUPERTINO CA 95014
Alex Gorsky	director	JOHNSON & JOHNSON, ONE JOHNSON & JOHNSON PLAZA, NEW BRUNSWICK NJ 08933
Monica C Lozano	director
Angela J Ahrendts	officer: Senior Vice President	1 INFINITE LOOP, CUPERTINO CA 95014
Johny Srouji	officer: Senior Vice President	1 INFINITE LOOP, CUPERTINO CA 95014
Craig Federighi	officer: Senior Vice President	807 11TH AVENUE, SUNNYVALE CA 94089
Daniel J. Riccio	officer: Senior Vice President	1 INFINITE LOOP, CUPERTINO CA 95014
Philip W Schiller	officer: Senior Vice President	C/O APPLE INC, ONE INFINITE LOOP, CUPERTINO CA 95014
Susan Wagner	director	C/O BLACKROCK, INC., 40 EAST 52ND STREET, NEW YORK NY 10022