Baidu (BIDU) Moat Score : 7/10 (As of Jul. 04, 2025)

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What is Baidu Moat Score?

Baidu has the Moat Score of 7, which implies that the company might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

Baidu has Wide Moat: Baidu has a dominant market share in China's search engine market, benefiting from strong network effects and high customer switching costs. Its significant investment in AI and autonomous driving technology provides valuable intellectual property. The brand is well-recognized in China, and regulatory barriers protect its market position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Baidu might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

Competitive Comparison of Baidu's Moat Score

For the Internet Content & Information subindustry, Baidu's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Baidu's Moat Score Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Baidu's Moat Score distribution charts can be found below:

* The bar in red indicates where Baidu's Moat Score falls into.

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Baidu (NAS:BIDU) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score	Moat Level
10	Wide Moat - Exceptionally dominant and durable wide moat
8 - 9	Wide Moat - Clear and robust wide moat
7	Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6	Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5	Narrow Moat - Solid narrow moat
4	Narrow Moat - Discernible but modest moat
1 - 3	No Moat - Very weak/transient advantages
0	No Moat - No discernible moat

Baidu Moat Score Related Terms

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Baidu Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Baidu Inc (NAS:BIDU) » Definitions » Moat Score

Comparable Companies

Traded in Other Exchanges

BAIDF:USA BIDU01:Thailand BIDU80:Thailand BIDU:Peru BIDUN:Mexico 09888:Hong Kong 0HL1:UK B1CB:Germany B1CB:Germany B1CB:Germany B1C:Germany B1C:Germany B1C:Germany BIDU34:Brazil B1C:Bulgaria BIDU:Austria BIDU:Argentina

Address

No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, CHN, 100085

Website

https://ir.baidu.com

Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 72% of core revenue from online marketing services from its search engine in 2023. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.