CPNG (Coupang) Moat Score : 6/10 (As of Jul. 03, 2025)

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What is Coupang Moat Score?

Coupang has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Coupang has Narrow Moat: Coupang has a strong narrow moat due to its superior distribution network and economies of scale in South Korea. However, it faces intense competition and lacks significant global brand strength.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Coupang might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Competitive Comparison of Coupang's Moat Score

For the Internet Retail subindustry, Coupang's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Coupang's Moat Score Distribution in the Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Coupang's Moat Score distribution charts can be found below:

* The bar in red indicates where Coupang's Moat Score falls into.

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Coupang (NYSE:CPNG) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score	Moat Level
10	Wide Moat - Exceptionally dominant and durable wide moat
8 - 9	Wide Moat - Clear and robust wide moat
7	Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6	Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5	Narrow Moat - Solid narrow moat
4	Narrow Moat - Discernible but modest moat
1 - 3	No Moat - Very weak/transient advantages
0	No Moat - No discernible moat

Coupang Moat Score Related Terms

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Coupang Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Coupang Inc (NYSE:CPNG) » Definitions » Moat Score

Comparable Companies

Traded in Other Exchanges

CPNG:Mexico 788:Germany

Address

720 Olive Way, Suite 600, Seattle, WA, USA, 05510

Website

https://www.aboutcoupang.com

Coupang is South Korea's largest e-commerce platform that sells both owned and third-party inventory. Headquartered in the US, Coupang operates e-commerce businesses mainly in South Korea and Taiwan. The company has built an integrated logistics network that covers the entirety of South Korea, with extensive fulfillment centers that ensure timely delivery, even for orders placed seconds before midnight. Outside of its bread-and-butter e-commerce business, Coupang has expanded into provision of its Rocket delivery services to third-party merchants (fulfillment and logistics by Coupang), online grocery delivery Rocket Fresh, online meal delivery (Eats), e-commerce in Taiwan, luxury e-commerce (Farfetch), and travel.

Executives

Greenoaks Capital Partners Llc	director, 10 percent owner, other: See Remarks	4 ORINDA WAY BUILDING C, SUITE 200, ORINDA CA 94563
Gaurav Anand	officer: Chief Financial Officer	C/O COUPANG, INC., TOWER 730, 570, SONGPA-DAERO, SONGPA-GU, SEOUL M5 05510
Svf Investments (uk) Ltd	10 percent owner	69 GROSVENOR STREET, LONDON X0 W1K3JP
Hanseung Kang	officer: Rep Director, Business Mngmt	C/O COUPANG, INC., TOWER 730, 570, SONGPA-DAERO, SONGPA-GU, SEOUL M5 05510
Jonathan D. Lee	officer: Chief Accounting Officer	ONE PARK PLACE, SUITE 600, DUBLIN CA 94568
Benjamin Sun	director	C/O COUPANG, INC., TOWER 730, 570, SONGPA-DAERO, SONGPA-GU, SEOUL M5 05510
Bom Suk Kim	director, 10 percent owner, officer: CEO and Chairman	C/O COUPANG, INC., TOWER 730, 570, SONGPA-DAERO, SONGPA-GU, SEOUL M5 05510
Harold Rogers	officer: See Remarks	C/O COUPANG, INC., TOWER 730, 570, SONGPA-DAERO, SONGPA-GU, SEOUL M5 05510
Neil Mehta	director	535 PACIFIC AVENUE, 4TH FLOOR, SAN FRANCISCO CA 94133
Tae Jung Kim	officer: See Remarks	720 OLIVE WAY, SUITE 600, SEATTLE WA 98101
Pedro Franceschi	director	C/O COUPANG, INC., TOWER 730, 570, SONGPA-DAERO,SONGPA-GU, SEOUL M5 05510
Ambereen Toubassy	director	720 OLIVE WAY, SUITE 600, SEATTLE WA 98101
Thuan Pham	officer: Chief Technology Officer	1455 MARKET STREET 4TH FLOOR, SAN FRANCISCO CA 94103
Kevin M Warsh	director	55 GLENLAKE PARKWAY, NE, ATLANTA GA 30328
Michael Parker	officer: Chief Accounting Officer	C/O COUPANG, INC., TOWER 730, 570, SONGPA-DAERO, SONGPA-GU, SEOUL M5 05510