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DG (Dollar General) Moat Score : 7/10 (As of Jul. 03, 2025)


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What is Dollar General Moat Score?

Dollar General has the Moat Score of 7, which implies that the company might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

Dollar General has Wide Moat: Dollar General Corp benefits from economies of scale, a superior distribution network, and strong brand recognition. Its cost advantages and pricing power in the discount retail sector provide durable competitive advantages, justifying a wide moat classification.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Dollar General might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.


Competitive Comparison of Dollar General's Moat Score

For the Discount Stores subindustry, Dollar General's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Dollar General's Moat Score Distribution in the Retail - Defensive Industry

For the Retail - Defensive industry and Consumer Defensive sector, Dollar General's Moat Score distribution charts can be found below:

* The bar in red indicates where Dollar General's Moat Score falls into.


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Dollar General  (NYSE:DG) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Dollar General Moat Score Related Terms

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Dollar General Business Description

Address
100 Mission Ridge, Goodlettsville, TN, USA, 37072
With more than 20,000 locations, Dollar General's banner is nearly ubiquitous across the rural United States. Dollar General serves as a convenient shopping destination for fill-in store trips, with its value proposition most relevant to consumers in small communities with a dearth of shopping options. The retailer operates a frugal store of about 7,500 square feet and primarily offers an assortment of branded and private-label consumable items (80% of net sales) such as paper and cleaning products, packaged food, and health and beauty items at low prices. Dollar General also offers a limited assortment of seasonal merchandise, home products, and apparel. The firm sells most items at a price point of $10 or less.
Executives
Emily C Taylor officer: EVP & Chief Merchandising Ofc 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
Kathleen A Reardon officer: SVP & Chief People Officer 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
Steven R Deckard officer: EVP, Growth & Emerging Mkts 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
Roderick J West officer: EVP, Global Supply Chain 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
Warren F Bryant director 1014 VINE ST, CINCINNATI OH 45202
Ralph Santana director 400 ATLANTIC STREET, SUITE 1500, STAMFORD CT 06901
Carman R Wenkoff officer: EVP & Chief Information Ofc 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
David Rowland director C/O ACCENTURE, 161 N. CLARK STREET, CHICAGO IL 06061
Michael M Calbert director C/O DOLLAR GENERAL CORPORATION, 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
Jeffery Owen officer: EVP, Store Operations C/O KIRKLAND'S, INC., 5310 MARYLAND WAY, BRENTWOOD TN 37027
Todd J Vasos officer: Div. Pres., Chief Merch. Ofc
Ana Maria Chadwick director 3001 SUMMER ST, STAMFORD CT 06926
Kelly Dilts officer: EVP & Chief Financial Officer 6380 ROGERDALE, HOUSTON TX 77072
Timothy I Mcguire director 100 MISSION RIDGE, GOODLETTSVILLE TN 37072
John W Garratt officer: Interim CFO 100 MISSION RIDGE, GOODLETTSVILLE TN 37072