DMRC (Digimarc) Moat Score : 4/10 (As of Jul. 04, 2025)

View and export this data going back to 1999. Start your Free Trial

What is Digimarc Moat Score?

Digimarc has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Digimarc has Narrow Moat: Digimarc possesses a discernible but modest moat due to its valuable patents and proprietary technology in digital watermarking. However, the market is competitive, and the company lacks strong brand strength or significant customer switching costs.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Digimarc might have Narrow Moat - Discernible but modest moat.

Competitive Comparison of Digimarc's Moat Score

For the Software - Application subindustry, Digimarc's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Digimarc's Moat Score Distribution in the Software Industry

For the Software industry and Technology sector, Digimarc's Moat Score distribution charts can be found below:

* The bar in red indicates where Digimarc's Moat Score falls into.

Save Embed

;

Save Embed

;

Digimarc (NAS:DMRC) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score	Moat Level
10	Wide Moat - Exceptionally dominant and durable wide moat
8 - 9	Wide Moat - Clear and robust wide moat
7	Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6	Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5	Narrow Moat - Solid narrow moat
4	Narrow Moat - Discernible but modest moat
1 - 3	No Moat - Very weak/transient advantages
0	No Moat - No discernible moat

Digimarc Moat Score Related Terms

Thank you for viewing the detailed overview of Digimarc's Moat Score provided by GuruFocus.com. Please click on the following links to see related term pages.

Digimarc Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Digimarc Corp (NAS:DMRC) » Definitions » Moat Score

Comparable Companies

Traded in Other Exchanges

3J0:Germany

Address

8500 SW Creekside Place, Beaverton, OR, USA, 97008

Website

https://www.digimarc.com

Digimarc Corp is engaged in digital watermarking technologies. The Digimarc Illuminate platform is a distinctive software as a service (SaaS) cloud-based platform for digital connectivity that provides the tools for the application of digital watermarks and dynamic Quick Response (QR) codes, software (digital twins) that enables various systems and devices to interact with those data carriers and a centralized platform for capturing insights about digital interactions and automating activities based on that information. The company generates revenue through commercial and government applications of its technology. The company derives its revenue from software development services, subscriptions for products and related services, and licensing of patents.

Executives

Thomas Benton	officer: EVP, Chief Revenue Officer	8500 SW CREEKSIDE PLACE, BEAVERTON OR 97008
Alicia Syrett	director	2420 17TH STREET, SUITE 220, DENVER CO 80202
Kathleen Kool	director	8500 SW CREEKSIDE PLACE, BEAVERTON OR 97008
Tony Rodriguez	officer: Chief Technology Officer	9405 SW GEMINI DRIVE, BEAVERTON OR 97008
Milena Alberti-perez	director	8500 SW CREEKSIDE PLACE, BEAVERTON OR 97008
Lashonda Anderson-williams	director	8500 SW CREEKSIDE PLACE, BEAVERTON OR 97008
Andrew Walter	director	9405 SW GEMINI DRIVE, BEAVERTON OR 97008
Ken Sickles	officer: EVP, Chief Product Officer	8500 SW CREEKSIDE PLACE, BEAVERTON OR 97008
Vincent C Smith	10 percent owner	2560 EAST CHAPMAN AVENUE, #173, ORANGE CA 92869
Riley Mccormack	director, 10 percent owner	2555 LAKE AVE, MIAMI BEACH FL 33140
Ravi Kumar Singisetti	director	9405 SW GEMINI DRIVE, BEAVERTON OR 97008
Sandeep Dadlani	director	9405 SW GEMINI DRIVE, BEAVERTON OR 97008
Sheela Zemlin	director	9405 SW GEMINI DRIVE, BEAVERTON OR 97008
James T Richardson	director	01396 SW MILITARY ROAD, PORTLAND OR 97219
Bernard Whitney	director