Diageo (HAM:GUI) Moat Score : 8/10 (As of Jul. 04, 2025)

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What is Diageo Moat Score?

Diageo has the Moat Score of 8, which implies that the company might have Wide Moat - Clear and robust wide moat.

Diageo has Wide Moat: Diageo has a robust wide moat due to its strong brand strength with iconic labels like Johnnie Walker and Guinness, significant pricing power, and economies of scale. The company benefits from a superior distribution network and deep customer loyalty, ensuring sustainable market leadership.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Diageo might have Wide Moat - Clear and robust wide moat.

Competitive Comparison of Diageo's Moat Score

For the Beverages - Wineries & Distilleries subindustry, Diageo's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Diageo's Moat Score Distribution in the Beverages - Alcoholic Industry

For the Beverages - Alcoholic industry and Consumer Defensive sector, Diageo's Moat Score distribution charts can be found below:

* The bar in red indicates where Diageo's Moat Score falls into.

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Diageo (HAM:GUI) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score	Moat Level
10	Wide Moat - Exceptionally dominant and durable wide moat
8 - 9	Wide Moat - Clear and robust wide moat
7	Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6	Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5	Narrow Moat - Solid narrow moat
4	Narrow Moat - Discernible but modest moat
1 - 3	No Moat - Very weak/transient advantages
0	No Moat - No discernible moat

Diageo Moat Score Related Terms

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Diageo Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Alcoholic » Diageo PLC (HAM:GUI) » Definitions » Moat Score

Comparable Companies

Traded in Other Exchanges

DGEAF:USA DEO:USA DGE N:Mexico DEON:Mexico DGEl:UK DGED:UK DGE:UK GUI:Germany GUIA:Germany GUI:Germany GUIA:Germany GUI:Germany DEOP34:Brazil DEO:Argentina

Address

16 Great Marlborough Street, London, GBR, W1F 7HS

Website

https://www.diageo.com

Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.

Diageo Headlines

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