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HUBS (HubSpot) Moat Score : 7/10 (As of Jul. 02, 2025)


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What is HubSpot Moat Score?

HubSpot has the Moat Score of 7, which implies that the company might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

HubSpot has Wide Moat: HubSpot Inc possesses a wide moat due to strong network effects, significant customer switching costs, and consistent innovation in marketing software. These durable advantages support its dominant market position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes HubSpot might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.


Competitive Comparison of HubSpot's Moat Score

For the Software - Application subindustry, HubSpot's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


HubSpot's Moat Score Distribution in the Software Industry

For the Software industry and Technology sector, HubSpot's Moat Score distribution charts can be found below:

* The bar in red indicates where HubSpot's Moat Score falls into.


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HubSpot  (NYSE:HUBS) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

HubSpot Moat Score Related Terms

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HubSpot Business Description

Traded in Other Exchanges
Address
Two Canal Park, Cambridge, MA, USA, 02141
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Executives
Brian Halligan director, officer: Chief Executive Officer C/O HUBSPOT, 25 FIRST STREET, CAMBRIDGE MA 02141
Kathryn Bueker officer: Chief Financial Officer C/O HUBSPOT, INC., 25 FIRST STREET, 2ND FLOOR, CAMBRIDGE MA 02141
Yamini Rangan officer: Chief Customer Officer 333 BRANNAN STREET, SAN FRANCISCO CA 94107
Lorrie M Norrington director C/O EBAY INC., 2145 HAMILTON AVENUE, SAN JOSE CA 95125
Dharmesh Shah director, officer: Chief Technology Officer 25 FIRST STREET, 2ND FLOOR, CAMBRIDGE MA 02141
Dawson Alyssa Harvey officer: Chief Legal Officer 1100 PAGE MILL RD, PALO ALTO CA 94304-1974
Ronald S Gill director C/O NETSUITE INC, 2955 CAMPUS DRIVE SUITE 100, SAN MATEO CA 94403
Andrew Anagnost director 111 MCINNIS PARKWAY, AUTODESK, INC., SAN RAFAEL CA 94903
Claire D'oyly-hughes Johnson director C/O AMERESCO, INC., 111 SPEEN STREET, STE. 401, FRAMINGHAM MA 01701-3812
John P. Kelleher officer: General Counsel 25 FIRST STREET, 2ND FLOOR, CAMBRIDGE MA 02141
Nick V. Caldwell director C/O HUBSPOT, INC., 25 FIRST STREET, CAMBRIDGE MA 02141
Michael K Simon director C/O LOGMEIN, INC., 500 UNICORN PARK DRIVE, WOBURN MA 01801
J Donald Sherman officer: Chief Operating Officer C/O CITRIX SYSTEMS, INC., 851 WEST CYPRESS CREEK ROAD, FORT LAUDERDALE FL 33309
Hunter Madeley officer: SVP, Global Sales 25 FIRST STREET, 2ND FLOOR, CAMBRIDGE MA 02141
John Kinzer officer: Chief Financial Officer 25 FIRST STREET, 2ND FLOOR, CAMBRIDGE MA 02141