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INTU (Intuit) Moat Score : 8/10 (As of Jul. 09, 2025)


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What is Intuit Moat Score?

Intuit has the Moat Score of 8, which implies that the company might have Wide Moat - Clear and robust wide moat.

Intuit has Wide Moat: Intuit Inc benefits from strong brand strength, significant customer switching costs, and network effects, particularly in its QuickBooks and TurboTax products. The company has a robust distribution network and consistent innovation in financial software, providing it with durable competitive advantages and pricing power.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Intuit might have Wide Moat - Clear and robust wide moat.

Competitive Comparison of Intuit's Moat Score

For the Software - Application subindustry, Intuit's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Intuit's Moat Score Distribution in the Software Industry

For the Software industry and Technology sector, Intuit's Moat Score distribution charts can be found below:

* The bar in red indicates where Intuit's Moat Score falls into.


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Intuit  (NAS:INTU) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Intuit Moat Score Related Terms

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Intuit Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Technology » Software » Intuit Inc (NAS:INTU) » Definitions » Moat Score
Comparable Companies
NOW UBER CRM ADBE ADP MSTR CDNS SNOW ADSK WDAY XTER:SAP TSX:SHOP TSX:CSU ROP TEAM PAYX XPAR:DSY DDOG FICO ANSS
Traded in Other Exchanges
INTU:Mexico 1INTU:Italy ITUd:UK 0JCT:UK ITU:Germany ITU:Germany ITU:Germany ITU:Germany INTU34:Brazil
Address
2700 Coast Avenue, Mountain View, CA, USA, 94043
Website
https://www.intuit.com
Intuit serves small and midsize businesses with accounting software QuickBooks and online marketing platform Mailchimp. The company also operates retail tax filing tool TurboTax, personal finance platform Credit Karma, and a suite of professional tax offerings for accountants. Founded in the mid-1980s, Intuit enjoys a dominant market share for small business accounting and do-it-yourself tax filing in the US.
Executives
Laura A Fennell officer: VP, General Counsel, Corp. Sec C/O INTUIT INC., PO BOX 7850, MOUNTAIN VIEW CA 94039-7850
Mark P. Notarainni officer: EVP, Consumer Group C/O INTUIT INC., 2700 COAST AVENUE, MOUNTAIN VIEW CA 94043
Sandeep Aujla officer: EVP and CFO C/O INTUIT INC., 2700 COAST AVENUE, MOUNTAIN VIEW CA 94043
Scott D Cook director, officer: Chairman, Executive Committee C/O INTUIT INC, 2700 COAST AVENUE, MOUNTAIN VIEW CA 94043
Kerry J Mclean officer: SVP, General Counsel C/O INTUIT INC., 2700 COAST AVENUE, MOUNTAIN VIEW CA 94043
Marianna Tessel officer: EVP, Chief Technology Officer C/O INTUIT INC., 2700 COAST AVENUE, MOUNTAIN VIEW CA 94043
Eve B Burton director 770 BROADWAY, NEW YORK NY 10003
Lauren D Hotz officer: VP, Chief Accounting Officer C/O INTUIT INC., 2700 COAST AVENUE, MOUNTAIN VIEW CA 94043
Sasan K Goodarzi officer: Senior Vice President C/O INTUIT INC., 2700 COAST AVENUE, MOUNTAIN VIEW CA 94043
Alex G. Balazs officer: EVP, Chief Technology Officer C/O INTUIT INC., 2700 COAST AVE, MOUNTAIN VIEW CA 94043
Raul Vazquez director 500 STAPLES DR., FRAMINGHAM MA 01702
James Alexander Chriss officer: EVP and GM SBSEG C/O INTUIT INC., 2700 COAST AVENUE, MOUNTAIN VIEW CA 94043
Michelle M Clatterbuck officer: EVP and CFO C/O INTUIT INC., 2700 COAST AVENUE, MOUNTAIN VIEW CA 94043
Ryan Roslansky director C/O GODADDY INC., 2155 E. GODADDY WAY, TEMPE AZ 85284
Eric S. Yuan director C/O ZOOM VIDEO COMMUNICATIONS, INC., 55 ALMADEN BOULEVARD, 6TH FLOOR, SAN JOSE CA 95113