MAT (Mattel) Moat Score : 6/10 (As of Jul. 06, 2025)

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What is Mattel Moat Score?

Mattel has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Mattel has Narrow Moat: Mattel Inc has a strong narrow moat with a well-established brand and deep customer loyalty. It benefits from economies of scale and a superior distribution network. However, it faces challenges from digital entertainment alternatives, which limits its pricing power and market leadership.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Mattel might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Competitive Comparison of Mattel's Moat Score

For the Leisure subindustry, Mattel's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Mattel's Moat Score Distribution in the Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Mattel's Moat Score distribution charts can be found below:

* The bar in red indicates where Mattel's Moat Score falls into.

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Mattel (NAS:MAT) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score	Moat Level
10	Wide Moat - Exceptionally dominant and durable wide moat
8 - 9	Wide Moat - Clear and robust wide moat
7	Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6	Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5	Narrow Moat - Solid narrow moat
4	Narrow Moat - Discernible but modest moat
1 - 3	No Moat - Very weak/transient advantages
0	No Moat - No discernible moat

Mattel Moat Score Related Terms

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Mattel Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » Mattel Inc (NAS:MAT) » Definitions » Moat Score

Comparable Companies

Traded in Other Exchanges

MAT:Mexico 1MAT:Italy 0JZH:UK MTT:Germany MTT:Germany MAT:Austria

Address

333 Continental Boulevard, El Segundo, CA, USA, 90245-5012

Website

https://corporate.mattel.com

Mattel manufactures and markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2024, with the remainder stemming from international markets.

Executives

Steve Totzke	officer: President, Chief Comm Officer	333 CONTINENTAL BOULEVARD, TWR 15-1, EL SEGUNDO CA 90245
Isaias Zanatta Roberto Jacobo	officer: EVP & Chief Supply Chain Offr	333 CONTINENTAL BOULEVARD, TWR 15-1, EL SEGUNDO CA 90245
Richard Todd Bradley	director	C/O HEWLETT-PACKARD COMPANY, 3000 HANOVER STREET, PALO ALTO CA 94304
Yoon J. Hugh	officer: SVP & Corporate Controller	C/O MATTEL, INC., 333 CONTINENTAL BOULEVARD, EL SEGUNDO CA 90245
Amanda J Thompson	officer: EVP & Chief People Officer	333 CONTINENTAL BOULEVARD, TRW 15-1, EL SEGUNDO CA 90245
Jonathan Anschell	officer: EVP Chief Legal Officer & Sec	C/O CBS CORPORATION, 51 WEST 52ND STREET, NEW YORK NY 10019
Noreena Hertz	director	C/O WARNER MUSIC GROUP CORP., 1633 BROADWAY, NEW YORK NY 10019
Soren T Laursen	director	333 CONTINENTAL BOULEVARD, TRW 15-1, EL SEGUNDO CA 90245
Anthony Disilvestro	officer: Chief Financial Officer	1 CAMPBELL PLACE, CAMDEN NJ 08103
Richard Dickson	officer: Pres & Chief Operating Officer	C/O MATTEL, INC., 333 CONTINENTAL BOULEVARD, EL SEGUNDO CA 90245
Diana Sue Ferguson	director	C/O SARA LEE CORP, 70 W MADISO ST, CHICAGO IL 60602
Michael J Dolan	director	C/O MATTEL INC, 333 CONTINENTAL BLVD M-1518, EL SEGUNDO CA 90245
Joseph J Euteneuer	officer: Chief Financial Officer
Ynon Kreiz	director	333 CONTINENTAL BOULEVARD, M1: 1518, EL SEGUNDO CA 90245
Roger Lynch	director	PANDORA MEDIA, INC., 2101 WEBSTER STREET, SUITE 1650, OAKLAND CA 94612