PTON (Peloton Interactive) Moat Score : 4/10 (As of Jul. 07, 2025)

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What is Peloton Interactive Moat Score?

Peloton Interactive has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Peloton Interactive has Narrow Moat: Peloton has a discernible but modest moat due to its strong brand and customer loyalty in the fitness industry. However, it faces significant competition and lacks durable cost advantages or significant regulatory barriers.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Peloton Interactive might have Narrow Moat - Discernible but modest moat.

Competitive Comparison of Peloton Interactive's Moat Score

For the Leisure subindustry, Peloton Interactive's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Peloton Interactive's Moat Score Distribution in the Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Peloton Interactive's Moat Score distribution charts can be found below:

* The bar in red indicates where Peloton Interactive's Moat Score falls into.

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Peloton Interactive (NAS:PTON) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score	Moat Level
10	Wide Moat - Exceptionally dominant and durable wide moat
8 - 9	Wide Moat - Clear and robust wide moat
7	Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6	Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5	Narrow Moat - Solid narrow moat
4	Narrow Moat - Discernible but modest moat
1 - 3	No Moat - Very weak/transient advantages
0	No Moat - No discernible moat

Peloton Interactive Moat Score Related Terms

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Peloton Interactive Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » Peloton Interactive Inc (NAS:PTON) » Definitions » Moat Score

Comparable Companies

Traded in Other Exchanges

PTON:Mexico 1PTON:Italy 0A46:UK 2ON:Germany PTON:Austria

Address

441 Ninth Avenue, Sixth Floor, New York, NY, USA, 10001

Website

https://www.onepeloton.com

Peloton Interactive Inc operates an interactive fitness platform. It operates its business in two reportable segments: Connected Fitness Products and Subscription. Connected Fitness Product revenue consists of bike and tread and related accessories sales, associated fees for delivery and installation, and extended warranty agreements. Subscription revenue is generated from monthly Connected Fitness Subscription and Digital Subscription. The company generates maximum revenue from the Subscription segment. Geographically, the company derives a majority of its revenue from North America and the rest from the International markets.

Executives

Saqib Baig	officer: Chief Accounting Officer	C/O PELOTON INTERACTIVE, INC., 441 NINTH AVENUE, SIXTH FLOOR, NEW YORK NY 10001
Jennifer Cunningham Cotter	officer: Chief Content Officer	C/O PELOTON INTERACTIVE, INC., 441 NINTH AVENUE, SIXTH FLOOR, NEW YORK NY 10001
Nick V. Caldwell	officer: Chief Product Officer	C/O HUBSPOT, INC., 25 FIRST STREET, CAMBRIDGE MA 02141
Elizabeth F Coddington	officer: Chief Financial Officer	C/O PELOTON INTERACTIVE, INC., 441 NINTH AVENUE, SIXTH FLOOR, NEW YORK NY 10001
Andrew S Rendich	officer: Chief Supply Chain Officer	100 WINCHESTER CIRCLE, LOS GATOS CA 95032
Karen Boone	director	15 KOCH ROAD, SUITE J, CORTE MADERA CA 94925
Pamela Thomas-graham	director	C/O IDENIX PHARMACEUTICALS, INC., 60 HAMPSHIRE STREET, CAMBRIDGE MA 02139
Leslie Berland	officer: Chief Marketing Officer	C/O PELOTON INTERACTIVE, INC., 441 NINTH AVENUE, SIXTH FLOOR, NEW YORK NY 10001
Thomas Cortese	officer: COO and Head of Prod. Dev.	C/O PELOTON INTERACTIVE, INC., 441 NINTH AVENUE, SIXTH FLOOR, NEW YORK NY 10001
Kevin Cornils	officer: Chief Commercial Officer	C/O PELOTON INTERACTIVE, INC., 441 NINTH AVENUE, SIXTH FLOOR, NEW YORK NY 10001
Allen J Klingsick	officer: Chief Accounting Officer	C/O PELOTON INTERACTIVE, INC., 441 NINTH AVENUE, SIXTH FLOOR, NEW YORK NY 10001
Jill Woodworth	officer: Chief Financial Officer	C/O PELOTON INTERACTIVE, INC., 125 WEST 25TH STREET, 11TH FLOOR, NEW YORK NY 10001
Mariana Garavaglia	officer: Chief Bus. Operations Officer	6600 CHASE OAKS BLVD, PLANO TX 75023
William Lynch	director, officer: President	C/O HSN, INC., 1 HSN DRIVE, ST. PETERSBURG FL 33729
Barry Mccarthy	director, officer: CEO and President	100 WINCHESTER CIRCLE, LOS GATOS CA 95032